A GLOBAL campaign is calling for an end to HIV stigma, with Bath MP Wera Hobhouse backing efforts to improve education, support, and inclusion for people living with the virus.

On July 21, Wera Hobhouse, Liberal Democrat MP for Bath, called for the end of HIV stigma in support of Zero HIV Stigma Day, a global campaign to challenge and ultimately eliminate the stigma surrounding the virus.

The date honours Prudence Mabele, the first Black South African woman to publicly share her HIV status. Her activism laid the foundation for a global movement that continues to fight for the rights and recognition of people living with HIV.

While occasions such as World AIDS Day bring needed awareness to HIV in general, this is the first global awareness day specifically to challenge the impact of stigma, which persists despite biomedical advancements in HIV prevention and care. Medications such as PrEP and PEP which significantly reduce the risk of HIV both before and after exposure to the virus, and the understanding that U=U (Undetectable = Untransmittable) are transforming lives.

Yet, many people still face judgment, rejection, and fear simply because of their HIV status. This disconnect between medical progress and social perception is why Zero HIV Stigma Day is so vital.

Ms Hobhouse said: “Over 100,000 people in the UK live with HIV. While medicine has transformed what it means to live with the virus, too many people still face stigma, isolation, and discrimination. This must end.

“Zero HIV Stigma Day is a powerful reminder of how stigma remains one of the biggest barriers to progress. Only with proper education and inclusivity can we improve life for those living with HIV and encourage earlier diagnosis and treatment - and that’s exactly what I'm calling for today.”