Local ‘Litter Hero’ and Keynsham-resident, Erica Davies, has been selected as one of the first 100 Keep Britain Tidy #LitterHeroes Ambassadors. With her “passion, infectious enthusiasm and exciting plans for the future”, she has been named as an ambassador for the environmental charity.

Now Erica will be able to achieve even more for Somerset, thanks to Keep Britain Tidy and support from the players of People’s Postcode Lottery, without whose help this scheme – to create a network of volunteers across the country – would not have been possible.

The 100 Ambassadors, spread across the country, will be working with the charity and in their local communities – inspiring and supporting new and existing #LitterHeroes to take action, and helping clean up our country together.

As one of the first #LitterHeroes Ambassadors, Erica has big plans for improving her neighbourhood. Since starting the Keynsham Wombles in 2012, Erica’s achievements and ambitions have continuued to grow.

As well as her regular litter picks, she’s turning her attentions to trying to prevent littering from happening, by bringing people together for a common goal. Together with her fantastic volunteers, Erica is making sure Keynsham and its surrounding areas are #NoPlaceForLitter.

Erica said: “I am delighted to become one of Keep Britain Tidy’s #LitterHeroes Ambassadors. I am immensely proud of all the people who have helped me create Keynsham Wombles and #NoPlaceForLitter – I genuinely could not have done it without them, their constant energy and support is what keeps me going!”

Keep Britain Tidy’s Chief Executive, Allison Ogden-Newton, said: “While we should all care for the environment on our doorstep, there are some people who go above and beyond – supporting and inspiring others with their passion and infectious enthusiasm.

“That’s why we are delighted that Erica is joining us as one of our first #LitterHeroes Ambassadors. Thanks to support from the players of the People’s Postcode Lottery, we are now able to give a helping hand to some of these amazing individuals as they inspire others and take action to clean up our country.”

Laura Chow, Head of Charities at People’s Postcode Lottery, said: “It’s fantastic that so many ambassadors will be helping clean up streets in communities across the nation with support from players. This is a brilliant initiative by Keep Britain Tidy and we hope it’s a sweeping success.”