How best to address concerns over speeding vehicles in Midsomer Norton High Street has been investigated over the last few months by the Town Council.

At a recent meeting, it was decided to purchase and install an electronic sign to both record traffic movements and advise motorists of their speed.

The Council will purchase the most up-to-date electronic sign, which will not only show the speed in miles per hour, but also a matching smiling or sad face.

Cllr Michael Rich, who is leading the work on this project, said: “It is important that we, as a Council, do all we can to address local concerns over speeding.

Whilst, on the one hand, it is generally acknowledged that cars can seem to be travelling much faster than they actually are, a number of vehicles do significantly break the 30 MPH speed limit in the High Street. As a Town Council, we particularly welcome the fact that representatives of the Midsomer Pharmacy came to our meeting to give first hand evidence of their concerns – particularly as their shop faces the High Street.”

An interesting element of the debate was that Councillors discussed the importance of thanking drivers sticking to the speed limit, with a smiley screen to reward their consideration, as much as a frown for those breaking it.

By recording the speed of each vehicle (individual number plates will not be taken) it will be possible to build up a body of accurate traffic data over time. It was also noted that the Council could use this, if necessary, to put the case in future for calming measures for a 20 MPH limit, if appropriate. In addition, with the facility to move the sign, it will be possible to consider other known speeding locations, including Silver Street and Chilcompton Road.

It is hoped to complete the purchase of the new sign and organise the installation early in the New Year, following talks with B&NES about locating it on one of their lamp posts.