STAGS estate agents has announced it will be supporting the Royal National Lifeboat Institution (RNLI) throughout 2026 — kicking its fundraising journey off with a bake sale on May 29.

With a network of offices across Cornwall, Devon, Somerset and Dorset, Stags has deep roots in not only rural but coastal communities. Staff say supporting causes that make a meaningful difference across the region has long been central to their values, and the RNLI’s lifesaving work strongly aligns with that commitment.

The RNLI operates a 24/7 search and rescue lifeboat service alongside seasonal lifeguard patrols across the UK and Ireland, offering vital protection for coastal communities, including many throughout the South West. Since its formation, the charity has saved more than 146,000 lives, supported by donations that ensure its volunteer crews and lifeguards are always ready to respond.

Throughout 2026, Stags will build on its strong track record of community fundraising, having raised over £100,000 for local causes in recent years to include their 150th celebration year. Previous initiatives have included beach cleans, walking challenges, a 420 mile West Country cycle ride, sporting events, online auctions, and much-loved charity bake sales. That same enthusiasm and creativity will now be focused on raising funds in support of the RNLI’s essential lifesaving work for this year.

One of the first fundraising events of the year will be a Stags charity bake sale, taking place across all Stags offices throughout the West Country on Friday, May 29. All Stags staff will contribute a cake or sweet treat, with every penny raised going directly to support the RNLI.

A competition will run alongside the event, with the overall winner awarded a coveted 'Stags Bake Off 2026’ apron. Members of the local community are invited to visit their nearest Stags office on the day, enjoy a homemade cake, and make a donation.

Andrew Luxton, senior partner at Stags, said: “Supporting the RNLI is something that feels genuinely meaningful for all of us at Stags. Many of our clients, colleagues and communities live and work close to the coast, and the RNLI’s presence is something we all recognise, rely on, and value. Their crew risk their lives to protect others, often in the most challenging conditions, and that dedication deserves our wholehearted support.”

Established in 1874, Stags continues to provide trusted property expertise throughout the West Country, offering residential sales and lettings, farm and land agency services, valuation and commercial advice property and agricultural auctions. Its longstanding regional presence, specialist knowledge and dedication to community initiatives remain central to its identity.

Mr Luxton added: “We are incredibly proud of the efforts our offices and teams make each year to raise funds for good causes, and the charity bake sale is a perfect example of how we bring people together; staff, clients and local residents alike, to support something greater than ourselves. We’re looking forward to a year of positive fundraising that reflects the spirit of our communities and helps the RNLI continue its vital work.”